Lucy Fitzgerald 
The moment “Cinnamom” begins, it greets you with a cozy swirl of gentle guitar and steady percussion that feels instantly inviting. JJ Sweetheart’s voice drifts through the melody with easy warmth, carrying a kind of honesty that draws you closer. When he sings lines like “I don’t want my face to be irrelevant”, it hits with quiet sincerity, like a journal entry set to rhythm. The song was born during a personal crossroads, after JJ left his wildlife rehabilitation job and found himself writing about longing and change.
Produced by Coleman Trapp, “Cinnamom” flows beautifully between dream-pop shimmer and the grounded charm of indie rock. The sound is lush but never overdone, glowing with layers of guitar and subtle synth touches. There’s an airy movement to it that feels effortless, while every beat lands with soft precision. JJ, once known as the frontman of France Camp and bassist for Howler, channels a sense of reflection that feels earned, not performed. His creative spark was reignited after a long hike through Arizona’s desert, a journey that seems to echo in the song’s spacious energy.
What makes “Cinnamom” so easy to replay is its warmth. It’s the kind of track you might put on while driving at dusk or staring at city lights from your window. The melody lingers, and the rhythm has a calm pulse that leaves space for your own thoughts. Every listen feels like rediscovering a small detail you missed before—the soft percussion tucked behind the vocals, the tender rise of each chorus.
My personal opinion: “Cinnamom” is one of those songs that quietly finds its way into your mood and stays there. It’s comforting, genuine, and perfect for anyone who enjoys songs that breathe emotion without overreaching. Be sure to follow JJ Sweetheart on all platforms and keep an ear out for his upcoming EP Big Things, set for release on Valentine’s Day 2025. Add “Cinnamom” to your playlist, share it with your friends, and let it soundtrack your next reflective moment. JJ Sweetheart’s artistry feels both refreshing and familiar, and this release hints at an exciting new chapter for him.
Listening to songs so you don’t have to! Just kidding :D, you totally should. Music blogger by day, nurse by night
